#Nike air max light blue series

In order to draw more attention to the running shoe again in the sneaker universe, Sergio Lozano designed for Nike the Nike Air Max 95 - a high-performance sports shoe with an extraordinary design.

#Nike air max light blue series

The Air Max 90 followed as the next generation of the Air Max series on the Air Max 87 and the Air Max Light. As with all Air Max models, you will find the visible Air element in the sole of the sneaker again. The Nike Air Max 90 or Nike Air Max III stands out from the crowd because of its special colorways. If you're looking to buy a pair, check out our product specialists' Nike Air Max 1 Guide. Whether it’s the Lunar1 iterations from 2014 or the Ultra Flyknit editions from 2016, all have managed to resonate with the many factions of footwear fans. Over the 35 or so years since the AM1 was first released, a variety of tooling has been issued by the Swoosh, each highlighting the iconic silhouette in a different light. Other AM1 editions such as Patta ’s “Chlorophyll” from 2009 and Parra’s “Amsterdam” from 2005, remain examples of pinnacle Air Max, respected by sneakerheads both old and new. A decade later in 2017, the shoe was selected to receive a retro thanks to Nike’s Vote Back campaign, a project that proved that the silhouette still remained relevant almost thirty years later. In 2007, Japanese retailer atmos released the “ Elephant ” colourway. There are now countless editions of the Air Max 1, a large majority of which remain highly coveted by sneakerheads. It was a colossal moment in footwear history, not only paving the way for the Air Max line, but has forced other brands to up their game since. To this day, the Nike Air Max 1 continues to achieve big feats of success, another risk from the Swoosh having paid off. The Air Max 1 debuted in the Varsity Red and Blue colourways, a far cry from all the neon-coloured trainers that were circulating the running shoe market at the time.The shoe released and people’s minds were blown, it was unlike anything they’d seen before, the visible Air Bag was like something out of a sci-fi movie. Eventually, the shoe made it through the various approval stages, although Nike was still concerned as to what the public would think. Wondering how that would translate onto a shoe, the concept of letting people see the Air Unit suddenly came to him.Īt the time, his sketches of the visible Air Unit were met with huge pushback and almost resulted in him losing his job. Inspired by his visit to Paris, Tinker remembered being stunned by the Pompidou Centre, a building that placed all of its functional and structural elements on the outside.

It wasn’t until Tinker was struck by an idea that a solution started to appear. The design team at Nike struggled at first, unable to solve how the new Air Unit would fit into the midsole due to its new smaller size but bigger width. Several years later, Tinker was assigned to work on the next running shoe project. It all started in 1981 when a young Tinker Hatfield was hired as a corporate architect to work on the showrooms and offices of Nike’s expanding campus in Portland. The Air Max 1 released in March 1987, with Nike Employees unsure as to how the public would react.